Abstract

Small and medium-sized businesses face several challenges, the most important of which is the problem of access to traditional financing. It is in this context that crowdfunding appears to be a promising financing alternative. However, despite the potential of crowdfunding, there are still challenges and questions regarding its implementation and effectiveness in Morocco. It is therefore essential to carry out a thorough study. To answer our main problem: Could crowdfunding be an effective financing lever for entrepreneurship in Morocco? We used the descriptive method which is characterized by the description of the phenomenon studied in all its clarity.

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