Abstract
In order to improve the market value of the product, the platform enterprise often participates in the development process of supporting product of emerging industry’s platform innovation ecosystem. This paper puts forward a revenue sharing contract between the platform company and the supporting company by creating a collaborative development model of the supporting product in the ecosystem, and this paper studies the platform enterprise investment resource property's (complementary or substitution) impact on the supporting enterprise R&D efforts and the revenue sharing factor and analyzes collaborative development mechanism of supporting product of emerging industry platform innovation ecosystem. The research indicates that when platform enterprise and supporting enterprise's resources are complementary, the supporting enterprise R&D effort level and revenue sharing coefficient increase as the platform company’s investment increases. When platform enterprise and supporting enterprise's resources are substitutive, the supporting enterprise’s R&D effort level and revenue sharing coefficient decrease as the platform company’s investment increases.
Highlights
In today’s increasingly competitive market, technological innovation based on innovative platform is increasingly important for emerging industries
In order to meet the diverse needs of users and have access to external network economic effects, the platform owners usually use the strategy opening platform technology interface and encourage external innovation organizations to conduct innovation of complementary components based on product platform [1]
The value of new industry platform innovation ecosystem depends on the effect of platform enterprise on platform product and the value of supporting product, so platform enterprise always participates in the development of supporting product
Summary
In today’s increasingly competitive market, technological innovation based on innovative platform is increasingly important for emerging industries (such as personal computers, computer operating systems, and the Internet industry). In order to meet the diverse needs of users and have access to external network economic effects, the platform owners usually use the strategy opening platform technology interface and encourage external innovation organizations (such as enterprises, universities, and research institutes) to conduct innovation of complementary components based on product platform [1]. The market value is decided by core platform products and by relevant supporting complementary components. We established the principalagent model under platform enterprises participating in innovation, proposed revenue-sharing contract between the supporting enterprises and platform enterprises, studied the influence of nature (complementary or alternative) of platform enterprises’ resource inputs on research and development effort and revenue sharing coefficient of supporting business, and analyzed collaborative development mechanisms of supporting products in emerging industry platform innovation ecosystem
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