Abstract

These days, cultural heritage is one of the topics at the center of the urban sustainability agenda. Current economic and urbanization trends place significant pressure on urban resources, systems, and infrastructures and demand for novel approaches in governing, financing, and monitoring urban performances with particular attention to abandoned, unused, or underutilized cultural heritage, defined “waste heritage.” In this perspective, cities are laboratories where innovative and collaborative approaches can be tested, and culture-led processes can be implemented consistent with circular economy principles. In order to structure and activating collaborative decision-making processes for regeneration and adaptive transformation of cultural heritage, gamification assumes a central role. The chapter analyzes the interaction among gamification and collaborative decision-making processes relevant to support the enhancement of cultural heritage and describes the Play ReCH (Reuse Cultural Heritage) platform, winner of the 2019 Welfare Che Impresa call, activated with the purpose to promote a cultural creative enterprise and include cooperation and innovation in cultural heritage regeneration processes. Play ReCH allows rethinking the management model of cultural heritage reuse through gamification processes in combining technology and reality, involving city users within creative processes.

Highlights

  • With the terms “waste heritages,” we identify those abandoned or under-utilized urban places or buildings, the forgotten intangible cultural heritages, which in some way deny citizens the right to participate in the process of defining and managing heritage [46]

  • Indirect beneficiaries are the tourists involved in actions of “community tourism” and local authorities, facilitated by projects of cultural heritage valorization that include an expansion of the offer and a comprehensive communication campaign

  • Play at Reuse of Cultural Heritage (Play ReCH) was born, a project of the social enterprise Blam, organization committed to the reuse and enhancement of cultural heritage, which promotes the idea of a game-thinkingcentered hybrid enterprise

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Summary

Introduction

In 2016, the 2030 Agenda for Sustainable Development [1], at the 11th point, defines cities as centers for new ideas, commerce, culture, science, productivity, and social development, inviting to strengthen efforts to protect and safeguard cultural and natural heritage in order to build sustainable cities and communities. Creative capital could be able to optimize local cultural resources for rebuilding relationships among communities, values, and places [4–7] in a productive way, thereby enhancing culture-led urban regeneration processes locally embedded [8, 9] Within this processes, especially the reuse of cultural heritage [10] is strictly linked to new forms of welfare that consider the proximity of services, activities, and places [11] such as a new model of social, territorial development. Especially the reuse of cultural heritage [10] is strictly linked to new forms of welfare that consider the proximity of services, activities, and places [11] such as a new model of social, territorial development In this perspective, cities become laboratories where to test innovative and culture-led approaches, in which cultural factors are catalysts in the production and regeneration processes, and where particular attention can be dedicated to “waste heritage,” considered as abandoned, unused, or underutilized heritage that needs new approaches and models for use and management. Identify and assess “complex shared social values” [12, 13] mean to explore the cultural demand and the creative production, in order to adopt new decision-making tools and new economic actors, recognizing the crucial role of cultural and creative enterprises

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