Collaborative Consumptions: An Analysis of Differing Perceptions and Behavior Intentions of Pakistani Consumers

Abstract

The Intent of this study is to learn about Pakistani consumers' attitudes and behavior intentions concerning Collaborative consumption. For this Consumers’ Behavior expectation is taken as dependent variable whereas economic value, hedonic value symbolic value and social value is taken as independent variable with the mediating role of consumer attitude. Convenient sampling is used to take the responses of 400 people from the city of Karachi Pakistan. Initially respondent data and descriptive statistics are presented to overview the data. Reliability of data was checked through (Cronbach’s Alpha) tests. Finally, regression analysis was employed to check the relation of independent and dependent variable. The result showed that all independent variables have significant and positive impact on dependent variable. The result may aid the managers to engage, understand and address the views of collaborative consumption users.