Abstract
ABSTRACTPreston Medical Library/Health Information Center partnered with the University of Tennessee Medical Center Marketing and an outside marketing firm to better promote patient and community engagement in health information. An internal and external marketing plan was developed to promote the library through the development of brochures, table tents, room signage, television appearances and other various marketing strategies. Working with both marketing teams has created a unique opportunity to broaden internal promotion of the library. In addition, the relationship developed between the library and the marketing teams has expanded the library’s presence in the community and created an increase in community use.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
