Abstract
Sport has been widely used as a tool of communication (ping-pong diplomacy), penalization (boycotts) and also safe competition during the Cold War. The allegedly apolitical Olympic Games held a prominent place in this system of de facto politicized sport, with both rivalling superpowers trying to prove their fitness through the winning of Olympic medals. In this article, we would like to compare the media coverage of the Olympic hockey contest between the USSR and the US in order to identify how the victory in the match was portrayed and whether in fact sport served as a tool of ideological confrontation between East and West. We would like to test the common narrative of sport being the proxy for a great ideological rivalry of power between the East and the West in the case of Olympic ice-hockey.
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