Abstract
Widespread use of the term “neoliberalism” is of surprisingly recent origin, dating to only the late 20<sup>th</sup> century. The “neoliberalism” literature has nonetheless settled on an origin story that depicts the term as a self-selected moniker from the 1938 Walter Lippmann Colloquium. This paper challenges the 1938 origin, positing an earlier adoption of the term by Marxist and fascist political writers in 1920s German-language texts. These writers used “neo/neu-liberalismus” as a derisive moniker for the “Marginal Utility School,” then anchored at the University of Vienna. Definitional commonalities link this earlier use to pejorative deployment of the term in the present.
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