COHESION SPECIFITY IN ELECTRONIC LITERARY TEXTS: SEMANTIC, VISUAL AND GRAPHICAL ASPECTS

Abstract

The article deals with the cohesion specifity in electronic literary texts, which results from dual (verbal and non-verbal) structure of electronic literary text. The research materials include several electronic texts (based on different platforms and technologies such as Adobe Flash, Scalar, HTML 5) that demonstrate the use of conceptually valid poly-code elements in their semantic structure. The main methods of the research are general scientific methods, such as monitoring and description in conjunction with the method of comparative analysis and complex linguistic and stylistic analysis of literary text. As a result, the author concludes that the electronic literary text cohesion on semantic level is represented in structural, identical and indexing aspects. All of them are provided by verbal and nonverbal elements of the electronic literary text. The semantic unraveling of this or that main topic of the electronic literary text is provided by the mental combination of verbal and visual elements in recipient’s mind during the electronic text perception process. In this case the poly-code paralinguistic elements enhance semantic resources of electronic literary text and emphasize its visibility.