Cognitive Turn of International Communication Discourse of Chinese Culture in the Globalization Context

Abstract

The arrival of the digital communication era marks that human thought is gradually being regarded as a new field of contention. The “contention for concepts” has gradually evolved into the “contention for cognition” now. The contention for thinking patterns and codes of conduct enables communicators under all-media environment to participate in information processing and knowledge production by adjusting more cognitive resources. As the carrier of cultural communication, international discourse is the discourse used in China’s foreign exchanges, which aims to present the real China to foreign audiences and form their correct understanding of Chinese culture. In the globalization context, China is shaping the Chinese context globally, cultivating discourse subjects, producing Chinese international discourse in order to seek global discourse and emotional resonance on Chinese stories. This paper expounds the practical value of construction of cultural cognitive communication discourse in the globalization context, summarizes the characteristics of cognitive communication discourse, and discusses the communication requirements of cognitive discourse communication in Chinese culture, so as to enhance the appeal and acceptance of international discourse in cultural communication, and enhance the soft power of Chinese culture.