Abstract
The purpose of this paper is to describe the advantages, experiences, observations and the findings made during the use of two different qualitative data analysis approaches: Grounded Theory and Emergent Themes Analysis. The study carried out evaluated low and high literacy user information seeking behaviour characteristics of UKs “Adviceguide” website. We discuss the use of more than one Cognitive Task Analysis (CTA) method, such as process tracing, observation and interviews, can overcame limitations of each method and optimise the outcomes.
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