Abstract

From the standpoint of neocognitive psychology, the article examines the active role and impact of technology on all spheres of human existence, including the functional qualities of the human body and brain. The vectors of technomodification and integration of the human psyche are marked. The manifestation of new technological possibilities that allow to modify the sensory-perceptual sphere of man, to change the qualities of his subjective reality and consciousness is shown. The limits of technomodification, within which the human qualities of an artificially created personality are preserved, are discussed. The sphere of activity of neocognitive psychology in researches of the artificial mental organisms generated by technologies of technomodification, social communication, a society and the technogenic environment is considered. The moral and ethical problems that arise when a person intervenes in the processes of life are shown.

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