Abstract
This study focuses on 2 sound elements of sports broadcasting. Specifically, this study sought to explore the differential and combinational effects of commentary sound and on-site spectator sound on the motor resonance and attentional process of viewers. To analyze, this study selected electroencephalogram (EEG) time-frequency analysis using wavelet transforms as a method to observe the viewers’ direct brain responses. The overall findings suggest that delivering on-site spectator’s sound needs to be regarded as important as it can have a significant effect on viewers’ sports-viewing experience.
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