Abstract

Festinger postulated that within each person's mind is a mechanism that creates an uncomfortable feeling of dissonance, or lack of harmony, when we become aware of some inconsistency among various attitudes, beliefs, and items of knowledge that constitute our mental store. Festinger called this phenomenon the cognitive dissonance theory. Another facet of social psychology that has been studied at great length is the cross-cultural differences between North American culture and East Asian culture.Specifically, East Asian culture and North American culture has been associated with interdependent culture and independent culture, respectively. In the past decade, social psychologists have begun to investigate dissonance theory with respect to crosscultural differences. As classrooms become ethnically, racially, and culturally increasingly diverse, educators must be aware of cognitive dissonance in contrasting cultures to foster optimal achievement.

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