Abstract

Sometimes, the solution to a difficult problem simply pops into mind. Such a moment of sudden comprehension is known as “insight”. This fundamental cognitive process is crucial for problem solving, creativity and innovation, yet its true nature remains elusive, despite one century of psychological research. Typically, insight is investigated by using spatial puzzles or verbal riddles. Broadening the traditional approach, we propose to tackle this question by presenting magic tricks to participants and asking them to find out the secret method used by the magician. Combining this approach with cueing in an fMRI experiment, we were able to break down the insight process into two underlying components: cognitive conflict and restructuring. During cognitive conflict, problem solvers identify incongruent information that does not match their current mental representation. In a second step this information is restructured, thereby allowing them to correctly determine how the magic trick was done. We manipulated the occurrence of cognitive conflict by presenting two types of cues that lead participants to either maintain their perceptual belief (congruent cue) or to change their perceptual belief (incongruent cue) for the mechanism behind the magic trick. We found that partially overlapping but distinct networks of brain activity were recruited for cognitive conflict and restructuring. Posterior, predominantly visual brain activity during cognitive conflict reflected processes related to prediction error, attention to the relevant cue-specific sensory domain, and the default brain state. Restructuring on the other hand, showed a highly distributed pattern of brain activity in regions of the default mode, executive control networks, and salience networks. The angular gyrus and middle temporal gyrus were active in both cognitive conflict and restructuring, suggesting that these regions are important throughout the insight problem solving process. We believe this type of approach towards understanding insight will give lead to a better understanding of this complex process and the specific role that different brain regions play in creative thought.

Highlights

  • Moments of sudden enlightenment are known as “insight” or “Aha! moments”

  • The angular gyrus and middle temporal gyrus were active in both cognitive conflict and restructuring, suggesting that these regions are important throughout the insight problem solving process

  • In contrast to most neuroscientific studies investigating insight problem solving in its entirety, or in the single moment of the “Aha!” experience, the present study breaks down this complex process into two theoretically derived components to identify the neural correlates for each of them

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Summary

Introduction

Moments of sudden enlightenment are known as “insight” or “Aha! moments”. Typically, after struggling with a difficult problem for a long time, the solution pops into mind suddenly and effortlessly, offering a completely new perspective on the seemingly unsolvable problem. Insight can be defined as a “complex, non-linear transition process that consists of an affective component Experience) and a cognitive component (the sudden representational change or restructuring leading to a correct solution)” [1]. Experience is not always present during the solution process [2], the cognitive component (i.e. restructuring the mental problem representation from an initially incorrect one to a correct one) can be considered essential for solving the problem. An additional reason for this decision was that cues have been shown to alter solvers’ subjective experience of the solution process [3,4], letting Aha! The aim of the present study was to break down the cognitive component of insight into two underlying cognitive processes thought to be crucially involved in insight problem solving and to look for neural activity specific to each of them: Cognitive conflict and restructuring

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