Abstract
The article describes the cognitive artifacts of the metaverse within the framework of digital anthropology. Their role in the formation of a new social environment is investigated. Conceptual definitions of a cognitive artifact based on the theory of L.S. Vygotsky and his follower M. Cole. The forms of response by users of digital ecosystems to the spread of the influence of technology in society have been studied and the difference in this response has been stated. The reasons for this different response, due to structural changes in society, are shown. Attention is paid to the influence of cognitive artifacts of the metaverse on the perception of the consequences of emerging technological trends. It is stated that the modification of technological determinism in the form of metaverses contains different intentions of individual consciousness. This is due to the fact that the classical Internet is gradually giving way to new communication technologies, in which avatars, digital twins and immersive space plays an important role.
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