Cognitive Approach In The Analysis Of Using Financial Technologies In Corporate Finance

Abstract

The article proves the necessity of using modern financial technologies in corporate finance so as to solve specific issues and improve the efficiency of financial management. Based on the analysis of various information sources, the article reveals that there is no systematic approach to the study of the impact of financial technologies on the corporations’ market value. The purpose of the study is to determine the impact of financial technologies on the financial activities of corporations on the basis of a cognitive approach, while forecasting profit under different scenarios of activity. The focus is placed on assessing the rationality of using financial technologies in the organizations adopted financial policies. As for the methods of conducted research, a cognitive approach was used in which, based on the SWOT-analysis of the assessment of financial technologies in the organization, a cognitive framework was constructed to establish cause-effect relationships in assessing the results of applying financial technologies in corporate finance. A binary logistic regression model is proposed. The created model of logistic regression allows to predict the dynamics of getting the profit of the corporation while using modern financial technologies.The authors note that financial technologies within the framework of the corporations main operations in the financial market are one of the most important directions for ensuring the growth of the company market value.