Abstract
Innovative design of new products proceeds by way of cognitive processes of analysis, critical thinking, creativity, conceptualization, cognitive modeling, synthesis, prototyping, and evaluation. Design phases invariably consist of divergence, transformation, and convergence operations. Designing is a creative faculty of the mind, akin to the conceptual faculty of learning arts, sciences, and languages. The author dwells briefly on cognitive, graphical communication, morphological, philosophical, and psychological aspects of design, together with educational imperatives, and proposes that designing new products requires the same cognitive processes regardless of their size, shape, and complexity.The author has drawn upon his own experience of designing a variety of things and has quoted references to design of household artifacts, office equipment, and industrial products. Reference is made to the ‘Design and Technology’ subject being taught at junior and senior secondary schools in Botswana and elsewhere. Examples are also drawn from some recent world-class designs. These establish the belief that human design cognition is the same for all products, small or large.
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