Abstract
In this study, we examined the risk of offshore travel from the dimensions of tourists and purveyors in the tourism industry. A questionnaire survey was administered for data collection. A factor analysis was performed to determine respondents’ perceptions, evaluations and responses, and demands and intentions concerning travel risk, as well as the degree of hazard impact. The analysis results were then used to investigate the similarities and difference of travelers’ and tourism purveyors’ travel demands. Survey analysis results indicated partial significant differences between travel behaviors and travel risk awareness and travel risk evaluations and responses. In addition, travel risk awareness was partially correlated to travel risk evaluations and responses, travel risk demand and intentions, and degree of hazard impact. Respondents with higher travel risk awareness were more careful in evaluating hazard risk, consequently influencing their tourism and travel behaviors. Applying the analysis results, we addressed traveler-related, operator-related, and environment-related travel risk factors proposed a response strategy for minimizing travel risk, helping parties in the tourism industry cope with hazards and minimizing the risk and losses associated with hazards.
Highlights
Travel is the journey from a familiar space to an unknown and unfamiliar environment for the purpose of exploration
We addressed traveler-related, operator-related, and environment-related travel risk factors proposed a response strategy for minimizing travel risk, helping parties in the tourism industry cope with hazards and minimizing the risk and losses associated with hazards
Rejected: Hazard demands and intentions had no significant correlations with degree of hazard impact, indicating that the information required during a hazard did not influence hazard risk perceptions
Summary
Travel is the journey from a familiar space to an unknown and unfamiliar environment for the purpose of exploration. Different from general tourist destinations (Barker et al, 2003 et al, Chan et al, 1999; Chen & Noriega,2003; Chien & Law, 2003), island destinations feature unique natural landscapes, topographical characteristics, ethnic and cultural factors, distance and isolation qualities. These destinations have unique imagery, and they have become travel hot spots. Minimizing travel risk and providing pleasant experiences for both the traveler and operator while promoting tourism and economic development and reducing the degree of hazard impact are crucial issues that should not be undermined
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