Abstract
Senaru is a village located in the Bayan District, West Nusa Tenggara Province with agricultural and plantation potential. Senaru Village has a variety of potentials that are very suitable for development, one of which is Non-Timber Forest Products (HHBK), namely coffee and vanilla. This study aims to determine the strategy in developing the coffee vanilla business at KWT Amelyna Senaru. Selection of respondents with purposive sampling method, with a total of 21 respondents. This study used a descriptive research design at SWOT variables the internal and external environment in the developing business activity. The results showed that the highest strength factors can minimize the weaknesses in the development of Coffee Vanilla Product business for Women Farmer Groups in the Forest Area of Senaru namely as Tourist Destination Areas. While the highest opportunity factor at external environment is urban lifestyle in consuming coffee. Business development in Coffee Vanilla Product for Women Farmer Groups in the Forest Area of Senaru in the cell V position. The hold and maintain strategy are the best strategy to used. In this area it is very suitable to use product development and market penetration strategies.
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