Abstract

What are the specific manifestations of the codemeshing? In Wechat, how is this performance further reflected? What is the modality frequently used by youngsters? What are the characteristics of this modality and how do they realize? How do youngsters treat language? These seemingly simple questions are actually a profound discussion of social and cultural phenomena. This study seeks to solve these problems. The case in this research comes from a group of 23-27-year-old postgraduates of English major, taking the currently widely used social media---WeChat as the research platform, using case studies as research method, and Vygotsky’s Social and Cultural Theory as well as the Visual Grammar under the multi-modal analysis framework as the theoretical support, with a combination of quantitative and qualitative analysis, tries to analyze codemeshing discourse, and conclude with the youngsters’ attitude towards language to explore language development issues.

Highlights

  • With the rapid development of technology and the verification of communication among people, the way people talks, unavoidably takes the characteristics of diversification as well

  • Through the use of language, people try to connect with the outside world and express their thoughts, opinions and attitudes

  • This research adopts the method of case study, both descriptive and explanatory. It is descriptive since the aim is to describe the phenomenon of codemeshing within the context of Wechat. It is explanatory since we explore the inner characteristics of this phenomenon and how does it realize through what kind of approach, as well as how do they treat this phenomenon or language

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Summary

Introduction

With the rapid development of technology and the verification of communication among people, the way people talks, unavoidably takes the characteristics of diversification as well. We mainly adopt the Sociocultural Theory (SCT) and Visual Grammar (VG) under the branch of Multimodal Discourse Analysis (MDA) proposed by Kress as supporting theories. This research mainly focus on the phenomenon of codemeshing in one of the modalities among text, voice, images, emoticons, hyperlink, video used by youngsters.

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