Cocreation Value Platform Based on User’s Behaviour to Increase the User Engagement

Abstract

AbstractThere are many content websites rely on both the paid subscriptions and advertisement revenue model. Although they are making more profits now, to sustain in their business they need to co-create the value along with their users rather than focusing only on the content quality and the usability of the websites. The existing studies and techniques on user engagement provides platform to understand the users behaviour on the website. But, to drive the user engagement it’s still a real struggle. Many companies have started to focus on gamifications of their websites in order to drive in more user engagement. The innovative solutions provided by Badgeville for gamifications of websites are proving to be a real game changer in terms of driving user engagement. Most of the leading UK newspaper companies, who have pioneered in revolutionizing the paid content subscription model is also lacking behind in terms of user engagement. Although their website users share the popular articles in social platform the sharing metrics are not very high. The article commenting system doesn’t drive high number of comments in comparison to news feeds on social networking platform like Facebook etc. The purpose of this study is aimed at creating a co-creation value platform based on user’s behaviour to increase the user engagement on the news websites.KeywordsCo-creation valueGamificationsUser engagementValue points