Abstract
Agricultural development in Indonesia had been conducted in a top-down manner since its independence, which has limited its effectiveness due to the gap between the reality faced by the development actors and actors who are involved in the agricultural supply chain. This paper provides evidence of a more participative model design by involving most of the actors in its process. The study was performed in action research by using a co-creation approach, involving actors who contributed their thoughts in designing the most suitable model that can support them in reaching a more sustainable supply chain for coffee agribusiness in Bandung Regency, West Java, Indonesia. The results show that a co-creation approach has managed to improve the performance of the coffee supply chain by the formation of a cooperative, which enhanced coordination among stakeholders. Furthermore, the involvement of farmers provided significant contributions in the design of the model.
Highlights
Indonesia has always been within the top three world’s coffee producing countries for around three decades [1]
Retailers are focus group discussion (FGD), we identify what actors think about the current supply chain performance and those who sell the roasted beans directly to consumers
This section starts by providing information gained from the informants for the existing supply chain, including their perspectives towards the performance of the chain and their perceived problematic situations
Summary
Indonesia has always been within the top three world’s coffee producing countries for around three decades [1]. Previous studies of growth trend analysis for coffee consumption in Indonesia showed an average increase rate of 8.66% during the 2016–2020 period [2]. This showed that national consumption for coffee in Indonesia is growing in line with the growth of the population. The increase for coffee demand in both global and national markets is responded by an increase in coffee production through land expansion, which is shown in the data for coffee plantation, which has increased with the average annual growth rate of 3%. The improvement was made possible by various government’s programs. As other agricultural development programs, these improvements were carried out in a top-down manner, placing less attention on its impact to farmers’
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