Abstract
This article explores the sustainability initiatives undertaken in a non-certified market involving an indigenous Southern firm and smallholder coffee farmers in Uganda. In response to recent calls, we take a performative approach to sustainability and employ an agencing lens to ask the question: how are sustainable coffee farmers constituted in concrete situations, and what role do they play in co-constructing sustainability? The ethnographic study undertaken reveals the proactive and interactive participation of farmers in co-constructing sustainability. Also unveiled, are the continuous and iteratively emergent agencing processes involving firms, farmers, and market devices, which collectively create variably-agenced sustainable farmers who perform diverse versions of sustainability.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
