Coca Colas Colors Bring out the Concept of Happiness to the Consumers

Abstract

Through reading this article, we will discover that Coca-Cola doesnt sell coke, it sells happiness. This paper investigates in the history of Coca Cola, and we will investigate in what is bottled happiness. We will also investigate in the advanced marketing team behind which helped coca cola to spread happiness to all its customers through a series of research and investigation. The power of Coca Colas marketing department is massive, and they even changed a culture. To be more specifically, the commentary is more focused on the one tiny part of the packaging marketing of Coca Cola, a part that has some miraculous influences on Coca Cola --- The Color Red.