Abstract
Abstract This paper analyzes the relationship and correlation between propaganda and the mass media on the example of turbo-folk music as the most influential cultural model in the 1990s in Serbia. The purpose of this paper is to examine the influence and spread of turbo-folk music through various propaganda techniques and through the mass media. The primary aim of the research is to understand the related propaganda and the media, while the starting hypothesis is that turbo-folk music served the political interests of the ruling elites as a distraction from the gloomy political and economic situation in which Serbia was. My intention is that turbo-folk music could be considered as the primary cultural model of that age, just as much as the culture of escapism.
Highlights
The image of Serbia in the 1990s was far from desirable
Especially because of the content it offered, turbo-folk music served the political interests of the 27 | RSC Volume 12, Issue 2, May 2020 ruling elites as a distraction from the gloomy political and economic situation in which Serbia was and could be considered as the primary cultural model of that age, just as much as the culture of escapism
Propaganda is always closely linked to the media, while political propaganda can often be called political communication through the mass media
Summary
The image of Serbia in the 1990s was far from desirable. With the breakup of Yugoslavia and the war in Croatia and Bosnia and Herzegovina, Serbia was subject to sanctions, hyperinflation, poverty, and crime. What was previously a marginal subculture from the largely rural areas of the country in the 1990s fiercely entered into the mainstream and became the dominant cultural model of Serbia. When many Serbs were mobilized and forced to fight on the Croatian and Bosnian fronts; while rock and other alternative subcultures were pushed out of the scene, turbo-folk, with its distorted moral values, and the kitsch it offered, needed to animate the public and to become a distraction from the harsh reality they were in. Especially because of the content it offered, turbo-folk music served the political interests of the 27 | RSC Volume 12, Issue 2, May 2020 ruling elites as a distraction from the gloomy political and economic situation in which Serbia was and could be considered as the primary cultural model of that age, just as much as the culture of escapism
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