Coastal Women's Communication Strategy in Innovating During the Covid-19 Pandemic in Manado City

Abstract

The Covid-19 pandemic has brought changes to the order of life throughout the world. The economic downturn is a global impact that is felt by all levels of society so that it brings people to work more to maintain survival, including coastal women in supporting the family economy. the covid -19 pandemic is a real action in minimizing poverty. The media is a bridge to create new innovations for coastal women to minimize people's views about the resources of coastal communities in general. There are differences in the mindset and attitude of coastal women who live in islands and coastal women in cities. based on conventional and modern perspectives, with the knowledge possessed to develop potential by channeling new ideas through persuasive communication with an interpersonal approach. The novelty of this research is the strategy of innovation through the perspective of coastal women during the Covid-19 pandemic in Manado City.