Abstract
The objective of this article is to analyze the political coalitions formed during the 2018 elections in Mexico and their effect on the proselytizing party modalities, as well as on citizens’ perception of political parties and campaigns. For such an analysis an investigation based on ethnographic studies made from different municipalities in Mexico City was designed. It shows that coalitions did not have the electoral effect the coalition parties’ leaders intended, due in part to candidates’ apprehension of vote dispersal as well as citizen’s reluctance to bear with coalitions integrated by parties they considered opposing or that they repudiated.
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