Abstract
The purpose of this study is to determine the future coaching trends in the Romanian market in the short, medium, and long term. We conducted a qualitative analysis where we administered a semi-structured, in-depth interview with 10 coaches asking them to share their opinions about the incoming trends in the Romanian coaching market. We note that the answers provided by coaches indicate a strong tendency for future growth in coaching; the public’s awareness of this topic is estimated to increase, especially because most organizations will realize that they can no longer cope with the new waves of change in the markets and in people’s behavior. This study can benefit experts interested in the current state of coaching, as well as decision-makers who seek to implement coaching in their organizations or in their personal lives. This work highlights valuable results that can act as starting points for additional research. This type of study is rare in Romania, and hence, this present study is important for understanding the impact of coaching trends in the Romanian market in the short, medium, and long term.
Highlights
Coaching was introduced into Romania in the 2000s in a market that, in the beginning, was slightly apprehensive and distrustful of the results that this process might offer to individuals and organizations
We conducted a qualitative analysis where we administered a semistructured, in-depth interview with 10 coaches holding national and international certification, asking them to share their opinions about the incoming trends in the Romanian coaching market in the short, medium, and long term
This work highlights valuable results that can act as starting points for additional research
Summary
Coaching was introduced into Romania in the 2000s in a market that, in the beginning, was slightly apprehensive and distrustful of the results that this process might offer to individuals and organizations. It failed to gain momentum quickly in Romania. Botton (2004) considered that in our meritocratic world, with prestigious and well-paid jobs being filled based on intelligence and personal skills alone, wealth is a sign of strength. Affluent people are not just wealthy, they are developed personally. Often, both small and medium-sized enterprise employees and entrepreneurs realize they need a change in their lives
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
