Abstract

As a result of the study it was revealed that coaching increases the propensity of employees to self-development and self-improvement which in its turn increases the efficiency of their activities. As to contribution of coaching in fulfilment of an employee's direct labour obligations and perspectives of his career growth, the effectiveness of this tool was also confirmed by the results of econometric analysis. It was found that an employee's awareness of effectiveness of coaching depends on the level satisfaction with the salary earned. A 1% change of the salary satisfaction index ceteris paribus will lead to a 0.89 % increase of the effectiveness of coaching. At the same time it was revealed that the most important factor in the effectiveness of the whole development process is the level of training and professionalism of a coach. DOI: 10.5901/mjss.2015.v6n1s3p266

Highlights

  • Employees of a company are becoming the engine of its growth and competitiveness, regardless of the size and scope of activities

  • A group of researchers subjected to a detailed analysis the advantages of using a broad network of coaching and its role in enriching the professional life of the members of an organization. They concluded that the systematic use of coaching in organizations provides real and significant aid to the staff in acquiring knowledge and increasing their competence that contributes to their career and personal growth. [11]

  • To identify the most significant factors affecting the efficiency of the organization of coaching in companies there was carried out an econometric analysis and model construction

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Summary

Introduction

Employees of a company are becoming the engine of its growth and competitiveness, regardless of the size and scope of activities. Dilts is focused on productivity of changes and accomplishing specific goals In his opinion, the methods of coaching are oriented, first of all, towards the result, and not towards the problem. [2] Coaching, the deep foundations of which are based on psychological principles and models, encourages employees, but people in general to realise and be aware of their enormous potential Being sufficiently motivated, they can successfully implement it in their professional field, and thereby solve the main problem of modern business - maximizing productivity and performance. [3] Coaching can be a one-time event designed for the development of specific characteristics of an organization as well as an ongoing process of working with employees. They concluded that the systematic use of coaching in organizations provides real and significant aid to the staff in acquiring knowledge and increasing their competence that contributes to their career and personal growth. [11]

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