Abstract
Co-Innovation between a Lead User and Producers:
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https://doi.org/10.7222/marketing.2019.034
Copy DOIJournal: Japan Marketing Journal | Publication Date: Sep 27, 2019 |
License type: open-access |
Co-Innovation between a Lead User and Producers:
Join us for a 30 min session where you can share your feedback and ask us any queries you have