Abstract
Symbolic Convergence Theory (SCT) has undergone both revision and refutation in its two decade‐plus history. To promote theory‐building, this essay applies the most recent SCT concepts to the Knights of Columbus quincentennial campaign, as their patron was disparaged by contemporary reinterpretations of history. The Knights’ public relations response is analyzed using Bormann's fantasy theme analysis. The dramatis personae, plotlines, scenes, and sanctioning agents of the rhetoric are interpreted, and three distinct rhetorical visions—each with its own master analogue—are identified: the pragmatic Columbus vision, the socially based McGivney (the K of C founder) vision, and the righteous Evangelization vision. Contrary to SCT's assumption that master analogues must war with each other, this essay argues that they coexist, at different stages of a rhetorical vision's life‐cycle, within the same rhetorical community.
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