Abstract
Recently, higher education institutions have been using Twitter as one of tools to enhance their communication network. This paper aims to cluster Twitter data retrieved from the official Twitter account of higher education institutions in Indonesia. We expect to obtain a valuable information from the tweet posted. Furthermore, we use Twitter’s hashtag as a basis of clustering. We collect data from n=10 institutions that have an official account on Twitter. The Affinity Propagation algorithm was employed to perform the clustering task. According to the clustering results, we conclude that higher education in Indonesia mostly utilize Twitter to post general information, news, agenda, announcement, information to the new students, and achievement.
Highlights
The popularity of social media is increasing most rapidly over the last decade
Among the social networking sites, Twitter is the one of social media that has been widely used by academic institutions such as higher education
We identified the official Twitter account of those top 10 higher education in Indonesia
Summary
The popularity of social media is increasing most rapidly over the last decade. Social media has become a trend in people’s daily life over the last decade. Social media has been utilized by many individual and institutions to share any information about various topics [1]. Social media is the one of the tool that could help academic activities. Among the social networking sites, Twitter is the one of social media that has been widely used by academic institutions such as higher education. Previous research has reported that Twitter is the one of the most well-known social media in the world and has significant influence in the academic world compared to other social media including Facebook [2]. There are some benefits that can be obtained by higher education from using Twitter for academic purposes
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