Clustering Data Penjualan Produk Makanan pada Toko Toserba Yogya Siliwangi dengan Menggunakan Metode K-Means

Abstract

Product availability is one of the important factors to increase sales and maintain customer satisfaction in meeting their needs. With this, the company needs to analyze sales data, both for the best-selling products or those that are not selling well from sales reports every month, especially for food products. Of course, this is not easy, especially for a large enough retailer such as the Yogya Siliwangi Toserba which has thousands of product items and thousands of sales data every month. The above problems can be solved by grouping the data using the k-means clustering algorithm on rapidminer with variables taken by the name of goods, incoming goods, outgoing goods and stock. The goal is to maximize sales and maintain product stock availability to meet the diverse needs of consumers. From the calculation of the k-means algorithm using the rapidminer application, the results obtained are in the form of three clusters, cluster_1 3 items, cluster_2 13 items and cluster_0 454 items with Devies Bouldin results being 0.478.