Clustering Content Types and User Roles Based on Tweet Text Using K-Medoids Partitioning Based

Abstract

In this modern era, the spread of information occurs rapidly through social media. One of the channels for disseminating information is through the Twitter platform. Many Twitter users respond to existing content with positive, negative and neutral responses. One of the hot content to respond to is political content. This content is currently being discussed considering the approaching election of the 2024 Presidential Candidate of the Republic of Indonesia. One of the candidate pairs discussed was Anies Baswedan. With so many responses from Twitter users, it will be difficult to track whether users support Anies Baswedan to run as a presidential candidate due to the large number of responses. This study aims to determine the response of twitter users to the advancement of Anies Baswedan as a presidential candidate. The method used in this study is the K-Medoids Partitioning-Based algorithm based on twitter user text. This algorithm was chosen because it is easy to implement considering the basis of K-Medoids development is the K-Means algorithm but the K-Medoids algorithm can overcome the shortcomings of the K-Means algorithm which is sensitive to outliners. The evaluation will be done using Silhouette Score which produces a value of 0.35 with the number of clusters is 2. Then an analysis of each cluster is carried out by looking at the words in the cluster. As a result, from the two clusters formed, both clusters contain positive content and show that Twitter users support Anies Baswedan to run as a 2024 presidential candidate.