Abstract
ABSTRACT Fans are major stakeholders in the football industry as they are a major component of memberships for clubs as well as followers of individual players as well as national teams. They are the ones who attract sponsorships, and money flows in the game through and because of them. However, African football has a unique challenge as the fans seem to be conflicted in wanting to support their own African football teams at club and national level while at the same time being drawn to European football as their star players are playing abroad and because of the historical legacy of colonialism that introduced the game to the African fans. This paper draws on different perspectives to discuss the conflicted nature of African fans and why European football and national teams seem to dwarf local club football.
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