Abstract

The advancements in information and communication technology (ICT) have resulted in new concepts being developed in this discipline. Cloud Computing is one among a number of other concepts resulting from ICT. Cloud Computing is providing a scope for radical changes in business processes in organizations. It would become a necessity for integrating businesses with this concept to face the new realities in business processes in organizations and the provision of customer services. Further to integrating businesses and business activities, the knowledge of domain experts and emerging technologies are the basic components for developing new and innovative business models. With this background, the organizations have started to realize the value of sharing resources such as human-centered assets, physical assets, and the components of information technology and systems to gain competitive advantage in the present globalization scenarios. This chapter presents and discusses a case study of Roa Motors Ltd., an India-based company which had a good share of the world market. In the course of time, they began losing their share when many other countries started following the globalization policy. As a consequence of this, the company decided to evolve an innovative approach in designing cars for the global market. With this objective, they hired the services of domain experts from Germany and Korea to design car models by making use of Cloud computing concepts. This chapter also explains how virtual reality concepts may be applied in Cloud Computing environments for developing a business model for the Roa Motors Ltd.

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