Abstract
Innovation in the environmental industry requires more than just creation of technology and use of cloud computing or big data platforms. It requires accelerated commercialization or aptly called go-to-market processes. To successfully accelerate, companies need a new type of product development, the so called validated learning process. Validated learning process systematically searches the fit between technology and market, by validating the mechanics of a business model. Acceleration consists in rapidly iterating between experiments, data collection, and informed decision making. However, every company needs to apply its own version of the validated learning process, focused on its context and industry. In this paper we describe a cloud platform that bring together several services and instruments that the companies usually rely on in their go-to-market process. The main contribution of this paper consists in analyzing the integration of big data sources in a cloud platform for accelerating the building, management and promotion of innovation in industry.
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