Abstract
While much emphasis has recently been placed upon serving the health care needs of the elderly, a powerful and profitable market exists within the pre-Medicare cohort (persons aged 45-64). The current and expected growth of this group over the next 20 years will create a boon of opportunity for health care providers. This article discusses these realities and introduces a construct, "clinigraphics," which represents a novel way of quantifying the impact of encouraging health evaluations to influence the consumption of health care services among this cohort.
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