Climb Meru

Abstract

Small innovative design firm tackles the challenge of creating complex cross-channel brand experiences through the application of Experience Design methodology.The key findings -The development of an experience design methodology supports a rapid and cost effective brand marketing campaign focused on defining and delivering user experiences.An integrated marketing campaign leveraging multiple marketing channels, proves extremely effective at reaching key, difficult to reach customer segments.A Web site at the core of an integrated marketing campaign fosters participatory relationships with core customer constituents while prolonging existing relationships.Testing user assumptions early and often is necessary to identify and negate detrimental usability variables.The release of various media through complementary delivery channels at specific intervals of a project lifecycle, creates a holistic brand experience for target users.