Climate change risk perception and intentions to buy consumer packaged goods with chemicals containing recycled CO2

Abstract

Consumer research concerning green consumer packaged goods has remained scant so far, although significant technological innovations have been developed. This study examined consumers’ intentions to buy innovative cosmetics and detergents containing chemical ingredients made from recycled CO2. An extended by climate change risk perception, TPB model was applied in four European countries. It was found that attitudes, subjective norms and perceived behavioural control mediate the direct relationship between risk perception and intentions to prefer the new, green cosmetics and detergents. Moderated mediation analysis revealed that Germans were found to be more influenced by significant other people. On the contrary, French consumers declared that their own means, opportunities, and convenience matter more strongly in formulating their buying intentions. Greek and Spanish consumers were found to be more or less equally influenced by their perceptions of significant others and their own control over purchasing choices.