Climate change images produce an attentional bias associated with pro-environmental disposition

Abstract

Humans have developed mechanisms to prioritize certain sensory input(s). Emotionally salient stimuli automatically capture observers' attention at the cost of less salient information. This prioritized processing is called attentional bias. Images of climate change have been found to elicit emotional responses. Yet, to date, there is no research assessing the extent to which climate change-relevant images produce an attentional bias. In a sample of college students (N = 39), we found that (1) climate change-related images capture attention and that (2) this attentional bias is related to individual differences in environmental disposition. Thus, images of climate change are salient-attention grabbing-signals related to pro-environmental orientation.