Climate Change as Represented in Corporate Social Responsibility Reports of American and Chinese Energy Giants: A Critical Frame Analysis Perspective

Abstract

Adopting a critical frame analysis perspective, this study investigates how American and Chinese energy giants represent and frame climate change in their corporate social responsibility reports, and reveals the respective underlying motivations and ideologies. The results show that the eight energy giants all recognized climate change, barely diagnosed its causes, slightly interpreted its impacts, but placed heavy emphasis on their solutions. They divert responsibility and criticism, through representing themselves as a victim and solver rather than a contributor. The frames identified in both corpora include Emission Management frame, Techno-optimism frame, Countermeasures frame, and Stakeholder Engagement frame, with common and distinct characteristics across the two corpora. The analysis of representations and frames exposes shared motivations such as greenwashing, legitimacy, and stakeholder engagement. However, these motivations indicate distinct ideologies, with American energy giants’ ideological denial, a subtle form of climate denialism, and Chinese energy giants’ green growth ideology, striving for a green, low-carbon development while reducing emissions.