Abstract

Purpose – In this paper, the authors present the Awareness Behaviour Intervention Action (ABIA) framework, a new system developed by them to support environmentally responsible behaviour (ERB). Design/methodology/approach – Previous ERB programmes have failed to deliver lasting results; they have not appropriately understood and provided systems to address ERB (Costanzo et al., 1986). The ABIA framework has been developed in line with behavioural studies in other disciplines. A preliminary pilot study has been carried out with social housing residents in order to understand the framework's efficacy. Findings – The ABIA framework enables a better understanding of current attitudes to environmental issues and provides support for ERB alongside technological interventions employed to promote carbon reduction. Research limitations/implications – The ABIA framework could be tested on individuals and communities in a variety of socio-economic, political and cultural contexts. This will help unpack how it can impact on the behaviours of individuals and communities including stakeholders. Practical implications – This type of research and the ABIA framework developed from it are crucial if the EU is to reduce is domestic carbon footprint and if the UK is to meet its pledge to become the first country in the world in which all new homes from 2016 are to be zero carbon. Social implications – The framework encourages both individual and community engagement in solving of sustainability issues. Originality/value – There are few studies that have developed a framework which can be used in practice to support behavioural change for adaptation to sustainable living in low- or zero-carbon homes.

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