Clients’ Participation in the Marketing of Quantity Surveyors’ Professional Activities

Abstract

The quantity surveyors’ roles in executing infrastructure development has expanded from cost management to other professional activities which include managing project risks, project planning, facilities, economic, commercial, and legal framework. Despite the expansion, quantity surveyors’ services are not fully utilised in these areas. Most clients are concerned with achieving their project expectations using professional services mainly other sister professions. Marketing is an effective tool to link clients or customers to understand and accept the value of quantity surveyors’ professional services. Previous studies have investigated the marketing strategies as it relates to practising quantity surveyors but failed to consider the importance of clients’ participation in selecting effective marketing strategies. The paper assesses the influence of clients’ participation in the selection of marketing strategies for quantity surveying profession services. Using quantitative questionnaire survey, data from potential clients and consultant quantity surveyors in Rivers State were analysed with the help of inferential and descriptive statistics which include Kruskal-Wallis test, as well as, Pearson correlation. The research findings reveal marketing research, marketing planning, and marketing intelligence as the most influential marketing strategies. The study further reveals that assurance, reliability, and responsiveness as the most significant dimensions of quality service in selecting a service provider. The paper recommends that practising quantity surveyors should adopt the three significant dimensions of quality service for effective marketing of their services to potential clients.