Abstract
PurposeThis paper aims to discuss the application of Faff’s pitch template to a research proposal on client importance and audit quality.Design/methodology/approachThe “cocktail glass” approach and “3-2-1” design provide junior researchers with an effective tool to develop, evaluate and communicate research ideas in a simple way.FindingsThe author further provides a commentary and reflections based on his own experience in this letter.Research limitations/implicationsBased on my pitching experience, pitching requires significant preparation. Further, the pitching template is a useful means to deposit research ideas and as a control and supervisory tool.Originality/valueIt is a PRL submission.
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