Cleaning Up the Dirty Work: Professionalization and the Management of Stigma in the Cosmetic Surgery and Tattoo Industries

Abstract

This article considers the similarities between the cosmetic surgery and tattoo industries, focusing on how each has transitioned from a disreputable and deviant industry to achieve varying degrees of mainstream acceptance and success. Specifically, each industry is conceptualized as engaging in “dirty work” requiring practitioners to actively reframe and legitimate their respective industry. Using Event Structure Analysis, I model and compare the development of each industry based on linear historical narratives. The resulting models illustrate the importance of events within each narrative along with their relationship to each other. Findings suggest that the creation of industry-wide professional organizations is integral to changing public perception of a given industry. Furthermore, findings show that the more hierarchical structure of the cosmetic surgery industry, as well as its integration into the medical industry, have helped it to thrive in a manner that contrasts sharply with the more disorganized structure of the tattoo industry.