Abstract
Professor of Television Journalism at City University in London and an adviser to a number of broadcasters, Purvis reports from the Ukraine on its parliamentary election in March - the first time the country's media had been able to cover a poll in a relatively free way. "He writes: We considered testing for corruption by hiring people to offer money to the agencies who claimed to be able to influence the news, but rejected the idea and relied instead on monitoring output for unusual editorial decisions. Meanwhile, all sorts of odd things were going on in the area of political advertising, for which thankfully 1+1 [the station he was advising] had no responsibility. One party attacked another on air by inserting frames of a skull into the footage every few seconds. The Communist party's advertisement showed pictures of Latin American dancers and the slogan, 'It's Cool to be Communist'."
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