Classifying the Influential Individuals in Multi-Layer Social Networks

Abstract

Nowadays, social media is one of the popular modes of interaction and information diffusion. It is commonly found that the main source of information diffusion is done by some entities and such entities are also called as influencers. An influencer is an entity or individual who has the ability to influence others because of his/her relationship or connection with his/her audience. In this article, we propose a methodology to classify influencers from multi-layer social networks. A multi-layer social network is the same as a single layer social network depict that it includes multiple properties of a node and modeled them into multiple layers. The proposed methodology is a fusion of machine learning techniques (SVM, neural networks and so on) with centrality measures. We demonstrate the proposed algorithm on some real-life networks to validate the effectiveness of the approach in multi-layer systems.