Abstract
At present innovations appear to be an important attribute in social and economic development. At the age of globalization, with customers’ anticipations and competitive business growing up, those willing to stay afloat at the market and determined to develop (the latter being often caused by external reasons) are forced to carry out continuous innovational activity. Researches done both at a company’s level and national, as well as international levels show an essential influence to the innovational activity carried out on an individual basis and the whole of economics, too.Also, studies have improved theoretical tools of innovative business process by classifying systematizing innovation and refinement of individual classifications. This will lead to leakage of the innovation process in the company, which is a set of comprehensive, constantly–implemented in time and space of advanced scientific, technical, technological, organizational, socio–economic and environmental changes that lead to increased efficiency of the enterprise.
Highlights
References give no single definition of innovation
We suggest the kinds of innovations as defined by modern scholars
Methodology and innovation definitions, as well as appearance of new cooperation formats among business entities and within companies, those happening under influence of globalization processes, as well as innovation development in the service industry and changes in the society demand structure – all these factors caused an expansion in innovation content and added two new innovation types: organizational and marketing one
Summary
Mensch subdivided innovations into the following three groups [3]: 1) basic ones – creating a new industry or a market; 2) improving ones – perfectioning the technological processes in production or the product itself; 3) pseudo–innovations – forming in order to satisfy current consumers’ demands, without bringing significant changes in technology or the product itself. Methodology and innovation definitions, as well as appearance of new cooperation formats among business entities and within companies, those happening under influence of globalization processes, as well as innovation development in the service industry and changes in the society demand structure – all these factors caused an expansion in innovation content and added two new innovation types: organizational and marketing one. Marketing researches on innovational products are essential for companies and enterprises.
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