Abstract
UK activist group Class War’s ‘WAR ON wonga’ campaign is viewed via Boltanski and Chiapello’s critique of capitalism – The New Spirit of Capitalism (2005[1999]) – namely as a form of social critique. Wonga has emerged as the UK’s leading payday loan company since it was founded in 2007, and should be recognized as a product of the culture of financialization. Class War’s campaign is a response to the linkage between inequality and entrepreneurial capitalism. As an example of entrepreneurial capitalism, the possibility of free enterprise, Wonga’s self-description as an ‘innovative digital company’ makes directly wealthy the founding entrepreneurs and their current venture capital partners. Yet the economic success of Wonga also represents a growing inequality in a society of unprecedented wealth. Given the UK perspective, the long shadow of Thatcher informs this essay, as does the criminalization of debt during the Victorian period.
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